The Nahla Beauty campaign called for three visually distinct sets that still needed to feel like one continuous world when cut together. The constraint that made it hard was time: one studio day, three full builds.
We solved it by designing a shared modular base — flooring, rigging points, and power all standardized across the three sets — so the art department could strike one look and rebuild the next without touching the underlying structure.
It's become our default approach any time a campaign needs multiple environments on a compressed schedule, and it's saved every subsequent client real money on studio day rates.
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